GCIS INTELLIGENCE BRIEFING: Legit Sites Could Get Caught in Google's Content Farm Crosshairs

ISSUED BY: GCIS Communications Command Center

SOURCE: Tech News World

26February2011 8:00amEST

GCIS INTELLIGENCE UPDATE: Google on Thursday began using a new algorithm to rid its top search results of what it described as low-quality websites.

This will reduce the rankings for sites that are low value-add for users, ones that copy content from other websites, or sites that just aren't very useful.

Simultaneously, the algorithm will improve the rankings for high-quality sites, which Google defines as sites with original content and information such as research, in-depth reports and thoughtful analysis.

The use of the algorithm may be a reaction to companies that try game the Google ranking system, or perhaps a bid to clamp down on content farms.

However, there's a danger that legitimate sites may be affected.

Google did not respond to requests for comment by press time. (read full report)

"GCIS INTELLIGENCE UPDATE" is an intelligence briefing presented by Griffith Colson Intelligence Service, and provided to the public for informative purposes only. All subject matter is credited to it's source of origin, and is not intended to represent original content authored by GCIS, it's partners or affiliates. All opinions presented are those of the author, and not necessarily those of GCIS or it's partners.